Get your slice of the PieProof Pie!
It's hard to stand out in the competitive retail cycling industry. Chances are that you're selling the same brands and products as your competitor down the street. Cycle helmets have been even more difficult to differentiate, until now. PieProof Cycle Helmets take a refreshing approach that is tailored to your customers in a way that the big brands can't or won't. Australian cyclists have been calling for a safer way to navigate the unique challenges that they face on the bike. We invite you to be a part of the solution and get more people riding year-round, buying more bikes, parts and accessories, and having their bikes serviced, all by your store.
Broad
Demographics
Competitive road and MTB riders are probably not going to buy a PieProof helmet, but there are plenty of other riders who will. Our typical customer is a bit older, safety conscious, and tends to ride trails and bike paths rather than the road. They are commuters, e-Bikers, adventurers, and people who just love to ride.
Intelligent
Price & Margin
All too often in the cycling industry a MSRP will be set sky high, and then the bike store will have to discount that price to meet customer expectations and keep stock turning over. PieProof helmets have been set at a sensible price which provides excellent value to the customer, and an attractive margin to you. We do also sell directly online, but the price is the same. A significant majority of customers still want to touch and feel a product before taking it home with them which is where the LBS rules.
MSRP $109.95
Flexible
Logistics
Tired of having to place a large order just to get the few pieces of stock that you actually need? Our reliable 3PL warehouse is located in outer Melbourne and we provide free delivery within Australia for orders of just 5 or more units. If you need 1-4 units, there is a flat $10 fee to cover shipping. You can also specify expedited shipping if you wish at additional cost. Same day shipping applies to orders placed before midday. With a sensible range of just 6 SKU's, you can keep it simple and manage your stock.
Simple
PieProof explained in 75 seconds
Learn how PieProof helmets keep your customers safer during the swooping season. Outside of Spring, all of the major boxes are ticked.
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Exciting, effective
See PieProof in action
Shane Miller (a.k.a. GPLama) put PieProof helmets through a gruelling test regime in October 2023. See some of his greatest hits! His full review is linked in our Reviews page.
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A fresh approach
Sales Tools
Our stockists are provided with a digital photo screen that plays a short video on loop. It explains the product, has spectacular footage from Shane's review, and keeps your customers engaged while they wait to be served. Who doesn't love Magpies!
We have a massive library of digital assets that you are welcome to use in your local marketing efforts and as a small Australian company we can react to requests for additional marketing tools in days instead of months.
Stockist details are also listed on our website making it easy for customers to find your store.
We also provide you with customised social media posts from time to time. e.g.- Ride Shop Canberra
Easy to sell
PieProof helmets are a feature rich product that is easy to sell. Here are a few highlights above and beyond providing protection against magpie attacks.
- The mesh also keeps stinging insects off the rider's head
- The ear protectors double up as ear warmers during cold rides
- A USB-C rechargeable LED tail lamp is integrated into the helmet
- The harness includes tilt adjustment (4 positions)
- Helmets are light (270g in Medium), well-ventilated and comfortable
- Our stockists tell us that the large size is generous, and the adjustability is excellent
- We have great reviews from reputable sources such as GPLama, Bicycle Queensland and many happy customers.
Get your slice!
We need stockists in these areas:-
W.A. All areas
NSW. Sydney, North Coast, Western Region, Wollongong, Broken Hill (Hocko!)
Qld. South-East Qld, Country areas.
Vic. Melbourne South & West, Barwon South-West, Mornington Penninsula.
S.A. Country areas.
New Zealand. All areas.
TAS. (You don't have much of a problem with Magpies, but you do get chilly ears in winter!)